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March 25, 2008 -
Entrepreneurship -
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Don’t Overlook Vending Machine Sales To Children
Don’t overlook vending machine sales to children or you will miss a very important part of the market. They love to be able to buy items such as candy, gum, toys, and stickers from vending machines. They may save up their money to spend in them or they can ask their parents to provide it for them.
Parents won’t always give in to such requests but they will certainly do so on a regular basis. It may just be a part of what takes place with them and the child at the end of the outing. It could also be a bribe in order to get the child to be very good while the parents shop first. Since these types of vending machines are very inexpensive they often don’t mind handing over a couple of quarters.
Plenty of these types of vending machines add special effects to be appealing as well. We often go to a Mexican food restaurant were there is a gumball machine. After the money is inserted it lights up. The gum spirals down the lights and kids really do look forward to that part of it as much as the gum.
You can definitely get children interested in playing a game too with a vending machine. If they know one of the items in there has a prize with it they will likely put their money into it. This can be complicated though if you aren’t going to be in the vicinity of the vending machine on a regular basis.
Children always seem to be following some type of trend though out there. You can use this information to increase sales in your vending machines. If you have stickers of Hannah Montana or from the latest Spiderman movie they will likely buy them. You can also go will some well known favorites that never go out of style including the sticky stuff, jewelry, and balls.
There are plenty of different things you can fill up the vending machines with besides candy. Many parents would prefer that their child buys those things instead of a handful of candy that is full of sugar. You can easily find a variety of such items to fill up your vending machines with. If certain items aren’t selling well then you will want to try something else in its place.
When you know something is moving rapidly through a vending machine you want to make sure you continue to keep it stocked. If you let it run dry you will be losing out on the potential of more sales. Don’t worry about your inventory as these items aren’t going to have an expiration date. You can simply keep adding them as things are selling well.
Don’t overlook vending machine sales to children though as you can really tune into their market. You do need to make sure you keep them happy though just like you won’t any other consumer. Make sure the vending machines are easy to use and that they work well. Try to avoid those where the child has to insert two coins at once as it can be confusing to them.
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